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planning

Target user
demographic for my website could be
Age: 20-45
Gender: male
race: human
ethnicity: white British
Income:£12000-£21000
job: chef
Statistics
Kings Lynn and the Norfolk coast

this graph shows the division of the gender demographic in kings Lynn it shows that there is a more of female demographic in kings lynn than male and that the highest age demographic split is 30-39
Cracking down the numbers it is presented in the adult child and elderly categories due to the age gaps presented in the precious graph that there is more adults in the 18-64 yr gap due to this age gap presented is the normal full time working age in society
 The ethnic split in Kings Lynn is in the white British percentile compared to arab groups which is 43 compared to the British percentile which is 43,832 which presents a massive change in population percentage.



These graphs present some important statistics in the use of my website as it provides the most likely gender, age and race/ethnicity in the kings Lynn which is the closest large town in the surrounding area which the next graph helps present some statistics of how many chefs there are in the county of Norfolk.





This graph present the average salary earnings of a chef in Norfolk this statistic helps with the expected traffic on my website this helps me understand the profit a chef might rake in to be able to purchase the product offered by my website and my client.


In the question of the amount of chefs in Norfolk is shown by the offering of jobs for chefs mainly being located in Norwich city restaurants as this lets you understand that there might not be a lot of chefs in the coastal areas in Norfolk which is where my client is located but there is actually plenty of restaurants in my clients area shown In this map


This google map shows there are at least 13 places on the Norfolk coast and this doesn't include kings Lynn this help presents the potential clientele for my clients business as being on the coast the restaurants shown on this map will specialise in sea food which is great for my client. this us great for my planning of the website as it provides the clientele for the client and an idea of which restaurants I can target in my website and the information I will present in this website.

The way my website is designed for my target audience
the way my website is designed for my target audience is by using the home page as a type of lure for them to be interested in my page so I have placed a slideshow of what the produce of my client can be turned into at their restaurant and by naming my tabs in a certain way by using an about us page because when you choose a supplier of a needed produce for a restaurant you need a reliable supplier who knows what they are doing and that they are also experienced in the field presented so by using an about us page it will help persuade the chefs to continue to look into the site which would lead into them looking into the produce page looking into what we could do for the chefs what we could offer for their establishment and that knowing that the product is caught only a few miles up the road can assure them that its as fresh as it possibly be and finally the contact the page it may be simple but I have offered the chefs many different ways for them to contact my client.


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